Think break

In developing a new tomato pork sausage, a product developer had five prototypes which are being tested by a small 30 member panel of the target consumers -teenagers. The sausages had two levels of salt and two levels of pepper. A simple 2 x 2 experimental design was used with Product A low salt, low pepper, Product B low salt, high pepper, Product C high salt, low pepper, Product D high salt, high pepper, Product E medium salt, medium pepper. The panellists were asked to study the flavour...

Evaluating product development

Conducting a post-development review of a specific product development project and a regular review of the product development programme, is a very good way of learning what is excellent, all right and bad in the company's product development. For the product development project, the initial product strategy needs to be compared with the final total product in the market the final product characteristics with the consumer needs and wants the efficiency of the product development project with...

Designing the PD Process

The PD Process is the framework to build up both product development projects and the product development programme. The selection of activities in the PD Process depends on the knowledge and skills in the company, knowledge easily available outside the company, the risks involved through lack of knowledge, the importance of the product development for the future of the company, and most important the level of innovation. 6.3.1 The effects of knowledge and skills on the PD Process Knowledge and...

Creating knowledge in product development

Creating knowledge is an integral part of product development, and the ability of the individual and the group to create knowledge is important for both effective and efficient product development. 4.5.1 Creating knowledge in the company Nonaka et al. (1996) suggested that knowledge is created in organisations by a process that amplifies the knowledge created by individuals and crystallises it as part of the knowledge system of the organisation. It is hoped that it would not crystallise into a...

Consumers in Stage 2 Product design and process development

During the early stages in developing the product prototypes, consumers may not test the product, but whenever the prototypes are coming near to the standards set in the product design specifications, consumers' needs are brought into the product testing. 5.7.1 Including the consumer in product design and process development It is important that the experimental techniques and objective tests related to the consumer attribute standards are used to connect the study of the different levels of...

Consumers in Stage 1 Product strategy development

In developing the product strategy, there are seven steps (Linnemann et al., 1999) 1. Analysis of socioeconomic development in the target markets. 2. Translation of consumer preferences and perceptions into consumer categories. 3. Translation of consumer categories into product assortments. 4. Grouping of product assortments in product groups in different stages of the food supply chain. 5. Identification of processing technologies relevant for specific product groups. 6. Analysis of the state...

Company organisation for product development

Organisation and organisational changes were a significant part of food company management in the 1980s and 1990s this management structuring and restructuring affected product development. Companies bought or amalgamated with other companies to obtain new brands and new products, and either brought together the product development and R& D groups in the two companies and then reduced the size, or dropped the product development group in one company. Then it was found that the various...

Establishing outcomes budgets and constraints

Decision making is the key framework for product development, but knowledge fills out the framework to give the live project. Knowledge is brought into the framework, and also created within the framework so that the decisions can be made. But knowledge has a cost increasing the knowledge adds to the cost of a project. In product development, the intelligent and systematic balancing of knowledge and costs is fundamental to successful product development. Others might say it is the balancing of...