Think break

In developing a new tomato pork sausage, a product developer had five prototypes which are being tested by a small 30 member panel of the target consumers -teenagers. The sausages had two levels of salt and two levels of pepper. A simple 2 x 2 experimental design was used with Product A low salt, low pepper, Product B low salt, high pepper, Product C high salt, low pepper, Product D high salt, high pepper, Product E medium salt, medium pepper. The panellists were asked to study the flavour...

Creating knowledge in product development

Creating knowledge is an integral part of product development, and the ability of the individual and the group to create knowledge is important for both effective and efficient product development. 4.5.1 Creating knowledge in the company Nonaka et al. (1996) suggested that knowledge is created in organisations by a process that amplifies the knowledge created by individuals and crystallises it as part of the knowledge system of the organisation. It is hoped that it would not crystallise into a...

Consumers in Stage 1 Product strategy development

In developing the product strategy, there are seven steps (Linnemann et al., 1999) 1. Analysis of socioeconomic development in the target markets. 2. Translation of consumer preferences and perceptions into consumer categories. 3. Translation of consumer categories into product assortments. 4. Grouping of product assortments in product groups in different stages of the food supply chain. 5. Identification of processing technologies relevant for specific product groups. 6. Analysis of the state...

Establishing outcomes budgets and constraints

Decision making is the key framework for product development, but knowledge fills out the framework to give the live project. Knowledge is brought into the framework, and also created within the framework so that the decisions can be made. But knowledge has a cost increasing the knowledge adds to the cost of a project. In product development, the intelligent and systematic balancing of knowledge and costs is fundamental to successful product development. Others might say it is the balancing of...